Company Introduction
A US based company which is fortune 500 insurance holding company committed to helping families achieve the dream of homeownership and address the financial challenges of aging through its leadership positions in mortgage insurance and long term care insurance.
Challenge
A company which works on Marketo instance and their all the lives certificates pages has been downloaded each minutes and sending out the emails quite often. We have approx. more than 100 Email, 500 Landing pages and updating the whole campaign as per new branding and also replacing the older landing page with new one as they have totally new view from older version so creating new Email templates and Landing pages templates to make it usable. We have SLA of 3 days and make it ready and 6 hours to flip all the assets with newer brand.
Solution
We have prepared the main templates as per their guidelines and cloned all the existing assets because they all are going to be in their new version. We make sure by testing all the assets that everything is in the correct place.
In last 6 hours, we started flipping the older brand to newer brand by archiving the older assets and updating the older link to new assets. We had updated all the assets and campaigns in required time.
Results
Client confirmed that everything looks fine and sent out the first email communication with newer brand.
And Here's the result and feedback from them. Hence, we completed our first project successfully with 100% client satisfaction.
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